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As is what is - Book Review
There is so little I know about technical innovations that have come out of India, that I was keen to read the story of an techno-entrepreneur out of India. That is when I came across 'As is what is' in the office library - the autobiography of the founder of Praj Industries, leaders in ethanol technologies in India. Turns out Chaudhari is an alumnus of IIT Bombay and hails from Pune, so that made it a must-read. In fact, his descriptions of the campus life at IIT Bombay brought make memories of the good times spent there, and there should soon be a much needed post on that here soon :).
Unlike many other books written by CEOs/managers, this one isn't stuffed with any management jargon. Instead, it is a sincere and simple account of the journey of Praj industries and its techo-manager founder. Chaudhari recounts his early professional life at Bajaj Auto, Widia, and Rapicut Carbides and the lessons he learnt during his stint here. He describes his forced plunge into entrepreneurship, the industrial and agricultural climate in India and how the seeds of Praj were sown in the distillery industry. Surely, there are no gains with pains and risks as the story of Praj shows. Each step has been a bold risk - which happened to pay off, with the efforts of a dedicated team. The glorious opportunities that came with the opening up of the Indian economy, and the subsequent hit to Praj following the 1997 East Asian crisis just go to demonstrate the perils of business. Praj re-invented itself subsequent to the recession as a major provider of ethanol technology. Praj's journey has been one of quality delivery backed with necessary innovation, along with collaboration to acquire technology.
The book is a short and nice read for someone who likes to hear it straight from the heart with no unwanted marketing jargon.
Unlike many other books written by CEOs/managers, this one isn't stuffed with any management jargon. Instead, it is a sincere and simple account of the journey of Praj industries and its techo-manager founder. Chaudhari recounts his early professional life at Bajaj Auto, Widia, and Rapicut Carbides and the lessons he learnt during his stint here. He describes his forced plunge into entrepreneurship, the industrial and agricultural climate in India and how the seeds of Praj were sown in the distillery industry. Surely, there are no gains with pains and risks as the story of Praj shows. Each step has been a bold risk - which happened to pay off, with the efforts of a dedicated team. The glorious opportunities that came with the opening up of the Indian economy, and the subsequent hit to Praj following the 1997 East Asian crisis just go to demonstrate the perils of business. Praj re-invented itself subsequent to the recession as a major provider of ethanol technology. Praj's journey has been one of quality delivery backed with necessary innovation, along with collaboration to acquire technology.
The book is a short and nice read for someone who likes to hear it straight from the heart with no unwanted marketing jargon.
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